Enter http://www.google.com/sktool and start using this tool for your Adwords account to find new keywords that you have missed. If you don’t have an account you still get to use the tool for free, but with some limitations. It might even be that the tool causes you to get an Adwords account?

The suggestions of keyword phrases are based on real data from searches on Google. This means it is very relevant to you as a site owner.

Using sktool while logged in to Adwords, your current keywords in your campaigns are omitted from the result list. For more precise help from this tool, making filters on time, competition, monthly searches, suggested bid etc is easy.

Note that your billing region is the default setting for the result list of suggested keywords. This means that I get my results specific for my region, Sweden. It is very likely that you want to target other markets that are larger, less evolved or better, with your campaign. You change the region in the “manage setting” box to the left.

The result returned to you is based on what the Google tool can find on your site combined with the words that you give as a pointer in the box called Word or phrase. In the list you get some data for each keyword as well as the possibility to sort on each column, for example on estimated monthly searches or competition. By using the export function and importing the CSV file into Excel you get a very good overview of your new list of keywords.

Well, this is not enough to have an attractive website to show company products/services on internet to get business nationally or internationally. If company products or services are not advertised then definitely there will be no awareness of its existence in the market. Same is the case with online websites. There are many ways to advertise a website for its awareness in the market. One of the most common ways, which is increasing rapidly, is the Search Engine Optimization as a part of Search Engine Marketing. When we need to get information of foreign universities, national or international job opportunities, worldwide news, latest technology products, customers from all over the world and many more; we turn towards Search Engines like Google.com or Yahoo.com etc. Search Engine is a tool for searching information on the internet by giving topic as keyword(s) which returns the relevant websites.

Search Engine Optimization (SEO) is the process of improving the amount and quality of traffic to a website by making its contents Search Engine friendly. In Search Engine Optimization a website is prepared and altered to make it as compatible as possible with Search Engines such as Google, Yahoo and MSN and it also focuses the contents to the keywords and key phrases desired by the customers. It is preferred to get optimization of a website during its construction because structure of the website is to be designed according to the rules and regulations of search engines but it can also be optimized after publishing a website on internet. Many website designing and development companies in Pakistan are offering Search Engine Optimization service during construction of website and even after designing and publishing of a website. These companies can be easily found through Search Engines by putting any keyword like “Search Engine Optimization in Pakistan” or “SEO experts in Pakistan”.

Many small and large entrepreneurs are focusing on online services like online shopping, fashion boutiques, hotels & accommodation, event management, real estate, travel agencies, outsourcing and different unique services. Entrepreneurs get developed their company website but forget to invest on its Search Engine Optimization. They either don’t know about it or they are unaware of its importance. From now on, job of SEO experts starts to follow rules and regulations of famous Search Engines to make available optimized website against keywords by the visitors in a search engine. Although there may be thousands of competitors of a particular website with its products or services but only those websites will be seen in Search Engines’ top results which will be properly optimized. Many Search Engines maintain database of new & old websites automatically and many store information manually but it depends on the algorithm of the Search Engine that how do they operate.

Search Engines work by following this specific order i.e. Web crawling, Indexing and Searching. Web crawling is the process in which a crawler (also known as Spider- a program that browses websites automatically) visits all available links of a website to store information of its webpages. Search Engines’ crawlers continuously crawl websites after specific time to get its up-to-date information to make it available on the keywords by the search engine users. Normally Google takes 20 days and Yahoo takes 30 days to revisit a website for its latest information. Indexing collects and stores data of websites for its fast and accurate information retrieval. Search Engines usually extract information of the website from its title, description, heading, special fields (meta-data) and file names. When a keyword or keyphrase is entered in a search engine to search information then the keyword is checked against the search engine’s index of all the web pages it has analyzed. The best URLs (Uniform Resource Locator) are then returned as hits and ranked in order with the best results at the top as process of Searching.

While optimizing a website, two important aspects of Search Engines should never be forgotten: Robots.txt and Sitemap. Robot.txt is being used to prevent access of web spiders to different parts of the website for its publicity. So spiders will leave those webpages which will be mentioned in the Robots.txt at the root directory of uploaded website on the internet. Sitemap is used to inform Search Engines about available webpages on a website for its crawling. Sitemap also facilitates to mention webpage’s importance and date of last modification so that Search Engines can crawl it easily to get latest information available on the website.

Many of SEO Experts play tricks with Search Engine to come into top ranking which is known as Black-hat or Spamdexing but famous Search Engines do not follow one algorithm to rank websites. People should avoid such tricks because if a website is found doing such activities then it is very difficult to get good ranking in famous Search Engines and more importantly a website can loose the trust of visitors if they are not able to find their required information on the website.

Search Engine Optimization plays a vital role to increase traffic of relevant visits to the company website that in turn, increases the visits of potential customers as well. This helps to attain major objective of the website i.e., online business. If you are planning to build a new website, you must optimize your website according to SEO rules and regulations during its construction. If your company already has a website then it must be optimized to get good ranking in Search Engines and more customers from all over the world.

[Article by M. Munir Bhatti]

All of us are hip, on-line and Internet-savvy. But we don’t know the beast.

This is the core message of Bill Ganz, the president and CEO of next-step search engine ROCKETInfo Inc. (OTC:RKTI). It is a search technology company in the spirit of Google and Yahoo!, but with a new approach to the delivery of results, news and business information.

The growth potential for ROCKETInfo is remarkable: Just the business process management (BPM) aspect of this industry, including software, services and maintenance, will grow to $6.3 billion annually by 2011, according to a report by Forrester Research, an independent technology and market research company. Analysts project a growth rate for the BPM sector of up to 35 percent annually.

ROCKETInfo does two things very well for businesses of all kinds: It is provides search engine services and is a content server that delivers targeted and relevant content such as news and financial information. The software has been designed to automate the process of defining, collecting, analyzing and delivering relevant, current news from an international pool of reputable news, media and other sources.

It is essentially publishing monolith of potentially gargantuan proportions.

Ganz’ homily: “The nexus of the dot.com era afforded a lot of ideas that were funded and what’s happening right now is that these ideas have worked. Things are now better, faster and cheaper if you understand your media and technology.”

Ganz said that exploring ROCKETInfo’s services is much like waking up in a new world. Internet users who have become used to searching for information with providers like Google and Yahoo, he said, get millions of results per search, much of them segregated into paid-for categories. The problem is, most of this information is neither wanted nor needed. ROCKETInfo’s proprietary software filters the junk, the ads, the spam, and delivers only the desired content.

He added that, like Google and other popular search engines, ROCKETInfo provides an advanced Boolean search, but with a higher IQ – the search engine can be trained to discern the quality of information it gathers. Ganz said that for businesses, this means profound changes for gathering information on competitors, and especially in media monitoring.

“In today’s economy, the gold standard of currency is intelligent, dynamic and real-time information and knowledge management,” Ganz said. “The truth is, people are looking for information that is relevant – for us, about us.”

In one of its most popular applications, Ganz said, ROCKETInfo delivers RSS news to the desktop, and especially to the investment industry. His system parses out information where it’s wanted, from a growing database of 80,000 sources, including 16,000 publishers, plus 30,000 blogs and podcasts.

“Simply put,” he stated, “we’re similar to what TiVo (which finds and digitally records select television broadcasts on demand) does for television, except we do it for the Internet.”

“A ROCKETInfo search,” he said, “specializes in news that is happening right now. We don’t store news like Google, Yahoo, MSN, Alta Vista, Ask – those other large search companies – because we believe that news happens, that decisions you make now in your business and personal life today, are your future.

“It’s the speed, immediacy and the breadth of information that we deliver to our clients. We provide this learned data to you, metaphorically, in a box with a bow on it. We deliver it to your desktop, website, e-mails or newsletters – this is synthesized, refined data.”

The reason ROCKETInfo is so fast is because of how it decides to refine the information and how fast it decides to refresh it. Its web services are an integrated collection of technology layers based on the proprietary Rocket Enterprise Server platform. The technology stack is comprised of collection, storage, search, analysis and delivery layers.

“We choose to refresh so quickly and search our databases so frequently because the speed of the information matters so much in the sporting world, the investment world and the business world. Speed matters. The time latency is the liability.”

Ganz describes ROCKETInfo’s search capabilities with a drilling metaphor: “Google offers a two-mile-wide search that is three inches deep. ROCKETInfo,” he said, “offers a three-inch hole that goes two miles deep.”

Founded in 1998, ROCKETInfo, Inc. has its headquarters in Newport Beach, Calif., with research and development operations in Vancouver and Toronto and professional services in Ottawa. It claims over 95,000 registered users and RSS Reader / desktop downloads and more than seven million monthly searches. It has a staff of 17, plus many consultants and contractors.

Currently trading at 24 cents, ROCKETInfo has reported a market cap of $12.46 million, which demonstrates incredible upside potential for the ground floor investor.

ROCKETInfo has 41.21 million shares outstanding.

This article is intended for information purposes only, and is not a recommendation to buy or sell the equities of any company mentioned herein. It is based on sources believed to be reliable, but no warranty as to accuracy is expressed or implied. The opinions expressed in the article are those of the author except where statements are attributed to individuals other than the author, in which case the opinions are those of the individual to whom they are attributed.