This seems to be the talk of the town as rumors are now running amok all over the internet that the 2nd most powerful website on the entire Worldwide-Web may file BANKRUPTCY.

This would come as a SHOCK to investors and “Googlers” alike who both profit and benefit from the use of the World’s largest and most powerful search engine which receives far in excess of 100 MILLION unique daily visitors and well over 300 million individual searches daily – making it perhaps the single most valuable public data resource as an “information bank” online the world over.

But is the rumor true or false?

The origin of the rumor occurred when some savvy Internet marketers began making statements that they had heard “insiders’ talk” that the company may face financial disaster with the release of a new system called “Get Google Ads Free” that would allow advertisers to get their otherwise pay-per-click (PPC) advertising completely free.

This, of course, would naturally lead directly (like a domino-effect) to the collapse of Google’s sibling program AdSense; as its only revenue comes from the direct sales of AdWords “clicks.”

The “new system” in question and responsible for the controversy over getting AdWords pay-per-clicks free is that developed by Dr Jon Cohen of New York City, New York (now retired) who discovered a simple, yet effective means, for getting Google PPC ads without having to suffer the costs involved.

The retired New York doctor and native has a publicly disclosed net worth now in excess of $70 million [US], having generated well over $377 million in product sales from sixteen (16) separate online businesses within just nine (9) years since first venturing online in 1998 (about the same time as Google was founded).

It is estimated by company insiders and leading financial analysts that the “good doctor” (as he’s called by “all who know him”) has purportedly saved well over $93 million (some estimates suggest closer to $136 million) in otherwise paid advertising at Google and the other major players in the PPC targeted-search arena online – including Yahoo, MSN, AskJeeves, AllTheWeb.com, HotBot, AltaVista, Lycos and Netscape, just to name a few.

When the “secret” became available to the general masses, its release caused such a major sweeping stir among the community of Internet-marketers, affiliate-marketers, webmasters, ecommerce company owners and surfers alike that the site quickly rose to break the top most visited 1,000 websites on the entire planet.

When asked if the “secret” would somehow ruin Google, Dr Cohen revealed almost cryptically that it actually would bring about just the opposite effect, and “stimulate” even more business volume for the virtual giant.

Many people were dismayed to find that Google itself is deliberately allowing the purchase of 100,000’s of PPC ads offering the secret system to the general public — which indicates to most observers that either they [Google] haven’t caught it, or they simply feel that it somehow is not a threat to their continued operation.

For anyone’s inspection factual and hard evidence supporting this can be seen by simply looking to the right-hand column when doing a search for “get google ads free” (specifically in quotation marks) at Google.com under the “Sponsored Links” section.

You can also see nearly 100,000 specific results in the “organic” fields index located in the center and which occupies the bulk of the results pages.

One would think that if Google felt threatened by such a release as this earth-shaking “secret” is, they would hardly allow for either paid-ads or organic content to make the top searches regarding it.

However, evidence supports to the contrary – and this being the case now for more then six (6) months.

Mysteriously, within just two (2) hours of its initial release Google itself actually did in fact ‘pause’ the parent firm’s attempts at advertising the new system using PPCs on their search engine – only, however, to release the hold after a Review Team consisting of some of Google’s top executives completed performing an in-depth investigation and made the determination to ALLOW the ads to run.

The secret system was recently revised however to include “major new content” and “more exhaustive instructions,” and is now available at its Home Site.

The most important addition is that of a so called “string of code” (tech-talk for some HTML) that can be added to any webpage(s) that instantly causes the elimination of the page owner’s AdWords costs right away.

Even a “live” woman spokes-representative (”Rachel”) has been added to the site, and who appears to literally walk out onto the webpage and talk to visitors and explain a bit more how the mysterious new breakthrough system works.

Since the addition of this new “live” spokes-woman has now appeared at the site, company Vice President of Sales & Marketing, Mr Todd Coutrin states that “sales for the system have skyrocketed above 2,430% suddenly and with no limit in sight.”

Coutrin continues: “With the newest revision now in place, plus all the additions added, affiliates for the new system can expect to earn even more than ever before!” (Note: Affiliates make up the bulk of the firm’s sales generation.)

The refund rate for the new revised version of the secret (named V5.1) has dropped to less than half of what it was before the newer version’s release; meaning it’s now even more readily-received and put to use than ever before (perhaps in large part to the newer simplicity of application) – now making it the safest and one of the best resellers for the networks of affiliate marketers who earn their revenues from the reselling of other electronic publishers’ stock and digital product lines.

When asked, Google company representatives stated matter-of-factly that the rumors of bankruptcy for the ecommerce giant are simply not true, and that the rumor millings are in fact simply the result of “panics” brought on by the usual hysteria associated with anything large, new or revolutionary – or in this case, all three.

Again, Google itself seems to be the biggest supporter of the “new system” as it’s allowing more and more advertisers to promote the new system on its search engine before over 100 million daily searches and surfers.

This is extremely good news for those who are seeking a cost effective way of promoting a product or service for FREE using Googles Adwords and having Googles permission to do so.

Why and how much Google is Getting Important, either you are Businessman, Doctor, Engineer, Software Professional, SEO or Housewife, you tend to google every time. Google is more or less an integral part of our online life now. Google has become the biggest brand on internet, it’s still a seven year old kid and has surpassed young and healthy fellows like Microsoft and Yahoo!

Google Means the World!
Google means everything for almost everybody, you ask from it, it’ll serve you with the best. Google People intent to capture all World’s Information at one single platform, one can guess how big they aim to be! Thought Google hasn’t get 10% of its Goal but still it’s the Biggest Online Database. It serves to everybody including Businessmen, Visitors, Professionals and Competitors as well.

1. To Visitors: Google is their Genie, which can serve them anything they want without spending any penny.
2. To Business Owners and Advertisers: Google is their Godfather, which provides them immense quality traffic every moment.
3. To Competitors: Google is their Teacher, which sets new Trends, it’s competitors try to follow the same way as it does, try to learn from Google.

Google Loyalty!
Google is basically a Search Engine that has built enormous Loyalty with its Visitors through its consistent quality, reliability, innovation and simplicity. Whatever Google is going to experiment, people already trust that it’s going to be big and very reliable. That’s why thousands of people get dependent on Google.

Google to Follow!
Well, it’s not easy to follow Google’s way, because Google always believes on Research and Innovations, how can it be restricted to Search only? It had started Testing and Launching New Services and Tools for better user Experiences. Its BETA Launched Services and Tools got Mega Success and surprised big players like Microsoft and Yahoo!

Secret of Google Success!
David C. Drummond, Google’s Vice President, Corporate Development, according to him there are four factors as the key to Google’s success:

1. Technology: Along with its innovative approach to page ranking, Google is a purpose-built hardware company, building all its own servers from components it buys directly for their manufacturers. According to Drummond, Google now operates the world’s largest distributed computer system.
2. Business Model Innovation: By perfecting the nature of targeted ads, Google not only has created a highly effective revenue generator, it has produced what it hopes to be a better experience for its users. It is Google’s goal to make their targeted ads at least as relevant and useful to users as the search results themselves.
3. Brand: According to Drummond, a European study recently determined Google to be the number one most recognized worldwide brand. Indeed, Google has become a verb (”I can’t wait to get home and Google him”) which poses real challenges to a company seeking to protect the strength of its mark.
4. Focus on the User Experience: Product decisions at Google are driven by optimizing for the user experience first and for revenue second. The folks at Google firmly believe that the better the user experience, the more easily money will follow.

Google Info
The Google name was chosen to represent the gigantic amount of material available on the Web. It comes from “googol” the number 1 followed by 100 zeros.
For more http://www.allhottips.com
Google History

Google was created by two Stanford students, Larry Page and Sergey Brin. In 1996, they developed BackRub, a search engine that analyzed the “Back Links” the number of web links that pointed to that page. With an investment from Andy Bechtolsheim, a Sun founder, and others, Google Inc. was founded in September 7, 1998.
For more http://www.bookstoretoday.com

Google Tools and Services
Google has launched dozen of Desktop and Web Tools and Services, though majority of services and tools are still beta but they are very effective, here is a list of google tools and services  http://www.allhottips.com

Making money with Google AdSense can be as easy as creating the Google AdSense account and including ads on a site. However, to get the most out of AdSense takes more effort. It requires designing an attractive layout, using proper keywords and positioning among others.

Tip #1: Keywords Keywords Keywords

Google uses keywords as a major part of their algorithm to determine search results. This is simple – a website promoting golf clubs should include golf clubs multiple times on the website. This makes sense.  Google will parse through the content on the website, find keywords for golf clubs and understand that the website is about golf clubs. Make sure the quantity of the keywords you are promoting is high.  Google will detect keyword density and move your website ever closer to the desired number 1 page results spot!

Tip #2: Quality Content

While keywords are important, having a website that is nothing but keywords after keywords after keywords is not the way to go. Google is extremely concerned about quality content. Both you the webmaster and the casual surfer appreciate this. When searching for golf clubs, you want to see a quality site on golf clubs, showing specs, prices, different brands, etc. What you do not want to see is a website that says nothing but golf clubs over and over again. Therefore, Google not only looks at keywords but looks at content. Google’s customer is the web surfer. And the web surfer wants content.  So, Google includes quality content in their search engine algorithms as well as keywords.

Tip #3: Update your Content

The more quality content you have, the better. But it is also important that you update your content. It is quality information that originally gets surfers to your site. But it is the continually updated content that keeps them coming. Would you go to the movies if theatres only played one movie? No. People love variety, and though your website may be about golf clubs all the time, what surfers want is your  golf club site to include recent information and news about the golf club world. They need specs on the latest club technology. More users will come to the site and potentially click your Google AdSense ads. 

This does not mean you have to update your website every day. Many Google AdSense practitioners we talk to update their content once a week but no later than twice a month. If you can update your content every day, well good for you and your free time! But many AdSensers use AdSense for parttime income, and once a week is sufficient to keep your website relevant.

Tip #4: AdSense Format

If you are adding AdSense to blogs, chances are the blog site mandates certain sizes of their AdSense ads. However, if you developed your own site, you can create custom sizes for your ads. Google adds a step in their wizard for creating AdSense ads of different sizes. A lot of research has been done that shows wider ads are more successful than other sized ads. Below are the three most popular and successful ad sizes.

160×600 wide skyscraper

300×250 medium rectangle

336×280 large rectangle

Tip #5: Choose your Color Wisely

Another step in the AdSense creation wizard allows you to choose the color scheme for the ad. Your ideal solution is to choose colors that blend into the color scheme of your website or blog. The background and border color should be the same color as the most prominent color on your website.  We have had better success with black for the text color no matter what the text color on the website is.  If not choosing black, the most dominant font color on your site should be used. Another major tip is to not use background or border colors. Experience shows that ads without background colors or borders get more clicks than ads with background colors or borders.

Tip #6: Layout and Positioning

Surfers do not browser the Internet looking for AdSense ads to click. Although that would be great to the AdSenser, surfers browse the Internet looking for quality content. Who knew! It is best to keep your AdSense ads in subtle but obvious locations. Though this may seem counterintuitive, it is not. The subtleness comes from the natural flow of the website and the placement of the ads. Say, you have a page of ten paragraphs. Put two ads at the end of the third paragraph and another two ads at the end of the sixth paragraph. A surfer reading the page content will eye the AdSense ads in a natural manner, during the course of regular reading. That is ideal. So, the placement of the ad is subtle enough that the ads work in the flow of the page, but the ads are obvious enough that they will be viewed by visitors.

Tip #7: Maximize the Ads

Google does not allow unlimited ads. This prevents Made for AdSense (MFA) sites or Free for All (FFA) sites from posting nothing but ads. Google has set a maximum of six ads per page, three AdSense units, two AdSense search boxes, and one unit of ad links. Maxing out your limit does increase the potential for profit, provided you are using the previous 6 tips. 

In summary, use these 7 tips wisely. Keep them in mind when creating blogs or websites and adding AdSense ads. You will find that your click through rate increases, and your profit increases as well. Happy AdSensing!

Google Adsense is a marketing strategy, that allows the advertiser to earn for every click that a site visitor makes on the ad link in that particular web site. This tool helps advertisers to display their ads to a wide customer base.
Google Adsense provides a easy and quick method to earn for people looking for enduring income. A person who has access to the Internet needs to make an account in Adsense through Google. This process hardly takes minutes to complete and is free of cost.

After creating a Google Adsense account and specifying the web site content and purpose, Adsense targets the specific audience and advertisers to visit that site. Payment starts as soon as the process of getting suitable ads and clicks on these ads begins.

Google Adsense provides an cheap technique for advertising products, where advertisements can reach millions of people, who access the Internet.

It also enables to deflect the traffic flow of customers to that particular site for increasing the revenue. One can easily access other sites to enhance personal knowledge of online advertising.

With Google Adsense, contents and ads can easily be controlled . It blocks certain ads from appearing in the web pages, depending on the owner’s requirement. The owner may ask Adsense to block certain competitor ads and select certain ads to be displayed as default on the web pages.

Google Adsense offers greater percentage of payment to the publisher than any other web site. It follows an easy and reliable payment system. There are no checks or money orders in this process, and the mode of payment is ETF (Electronic Fund Transfer) to the host’s bank account. For this, a site owner requires to have a legal mailing address and URL that is acceptable by Adsense. For more details, visit www.learngoogleadsense.com.

Google has a huge network of advertisers, who are keen in investing in a site that suits their product and service types. Thus, site owners looking for ads that match their site content and purpose, have an easy access to desired advertisements through Adsense. Thus, a larger network of advertisers proves beneficial for both, advertisers and site owners.

Google search box facility in the web site is to attract more public and to enable web site visitors to stay at that site for longer duration. for more help visit to www.google-traffic-generator.com.Whenever a visitor types a term in the search box, that site displays the search results below the search tool. Every result probably has related ad links and thus, this increases the chances of a customer clicking on an ad and increasing the host’s income.

www.google-traffic-generator.com
www.learngoogleadsense.com

Increasingly, hosting providers, especially free ones, are strongly encouraging their users to use Google Apps for managing their email. This is generally because the provider wants to reduce the processing overhead involved in running POP accounts and save on the disk space involved in storing mailboxes.

Generally speaking, it is true to say that using Google Apps gives much better performance than a small to medium sized host and you can usually tell when a host wants its users to go the GoogleApps route by the type of email support it offers.

If the host offers the sort of POP support where you can create separate email accounts – for example, admin@yoursite.com or fred@yoursite.com – then it is probably safe to say that you can expect a reasonably good email service. However, if your hosting account includes a single ‘catch-all’ email account then, even if you can access it through an email client, the chances are that you would be better off using Google Apps.

There are other email solutions out there but they often have a cost attached or do not offer the full functionality that Google Apps does.

Google Apps is actually much more than just email but I suspect that the majority of users do use it just for that. With a basic, out-of-the-box, Google Apps account you can:

- Add up to 100 user accounts

- Add other domains

- Each user account has its own mailbox

- Include a chat facility for your users

- Share and collaborate on documents

- Create private or public websites online and collaborate with others in building them

- Run a group calendar

- Create your own home page, choosing what Google widgets your users see

- and, of course, email

All this might sound a bit daunting if all you need is a couple of email accounts at yoursite.com! Don’t worry – you can turn off anything you don’t need and simply have what is, in effect, Gmail accounts but using your own domain name instead of gmail.com.

You may already have a Google customised search page which includes some of its more useful widgets like news feeds, note pads etc. and if you have a Gmail account you may also be using the page to show your email. The Google Apps home page is just like this except that you can ‘brand’ it with your own logo. (See the front entrance to my email management for an example – home.mypf.org).

From your home page you and your users, if you have any, can log in and access all the functions of the Google Apps site that you have set up and granted permissions for. You can even create your own URLs for specific functions. For instance, mail.mypf.org will take you to a branded Gmail login page.

The branding continues onto the Gmail pages too.

Of course, the whole point of hosting providers steering you towards Google Apps is so that you can get your POP service from there. Just like a regular Gmail account, Google Apps email accounts can also be accessed by POP clients.

Naturally all this comes at a price – but not a financial one! There is a fair amount of setup involved, from verifying that you own the domain for which you are opening the account to changing your domain’s MX (mail exchange) records to point email delivery at your Google Apps account and configuring your mail client to use the Gmail accounts. Don’t panic! I’ll be covering setup in detail in another article.

Meanwhile, you can take a tour at www.google.com/a. Don’t be put off by the reference to business use:  Google Apps is just as useful for individuals.

Search engine optimization has evolved over years. In good old days, tweaking on-page parameters like meta tags, headlines, alt tags, keyword shoving and anchor texts used to fetch good results. This is less likely these days since the techniques are simple to implement. As a result there is no dearth of optimized websites.

Be that as it may, for new websites it is always a good idea to start doing all that before exploring other avenues. In this article I will look at why search engine optimization is necessary, proceeding to unravel basic issues in this game before touching on aging factor which I believe is the cornerstone of success on the web.

Why search engine optimization?

When you are looking for information on a topic on the web, you usually query your favorite search engine for search terms relevant to your topic. The search engine on its part displays a list of web-pages which it thinks are closely related to your search term. The web-pages that appear at top are considered more important than the ones that appear successively below. Question arises as to how search engines must know which pages are more important for the search query.

This is where you step into the realm of search engine optimization. For all your painstaking effort, if your webpage is not considered important by search engines, you will remain undiscovered forever. Remember, search engines are not humans. They are machines. Which is why you need to let your webpage talk to them to achieve top ranking.

The mental block – do I need it?

If search engine optimization is important, why is it that many website owners still do not feel any need for it? One may say they are naïve, so they are. I have come across many of them who strongly feel that after a website is launched, nothing more needs to be done. There is a perception that once a website is there in world-wide-web, it is bound to be ‘known’ soon. Known to whom? ‘Why, Google will know me’ is a common refrain. It is only much later that one discovers that nobody, not even Google knows his site.

To be true, Google’s knowing your website is not a big deal. Just have an already-indexed website point a link to your main page. Google will shortly find out your main page and from there your other pages as well. This is exactly the way Google is indexing billions of new webpages everyday.

On the flip side, suppose your webpage has nice description of trekking in Himalayas. You have provided good information and pictures on the subject in the page. Yet if I am to search for the term ‘trekking in Himalayas’ in Google, will I get to see your webpage in the first 20 or 30 results? Perhaps not. Because, even though your website is indexed by Google, it still does not know that your webpage on ‘trekking in Himalayas’ is important enough to be listed high for the term.

On to optimizing web content

If indeed optimizing your web content is necessary, how do you proceed? As mentioned in the beginning, search engine optimization is an exercise of dressing up your webpage based on a chosen set of keyword phrases. This is to be done in such a way that the content appeals to human visitors as much as it does to search engine robots.

In a previous article [http://www.prioriti.in/blogs/?p=48], I have dealt on how to include keyword phrases to write an optimized content. To be sure, other than optimization you will need quality incoming links as well. But that is a different story.

The basic issues

If we have understood the inevitability of search engine optimization, let us briefly touch upon some basic issues.

1 Search engines list a webpage, not a website. This means one has to optimize individual web-pages (except those that are public disclosures) while maintaining overall aim and balance of the website.

2 Optimization of a webpage, in its primitive, centers around strategically locating one or more keyword phrases in that webpage. Number of keyword phrases to be used and frequency of each will depend on total number of content-words in that page.

3 Optimization for search engines is not an one-off exercise. Rather it has to be an ongoing effort to create web-pages. Websites that are veterans of many years have thousands of web-pages in their database.

4 Search engine optimization usually does not fetch immediate result. For new websites, specially in case of Google, it can be a long wait, sometimes several months.

5 If your website generates lot of traffic by itself, it has a fair chance to rank high in SERPs’ (search engine result pages), even if you have not done much of an optimization (for example, xe.com’s real-time currency conversion service). This means that your product or service is so unique that simple word-of-mouth publicity is enough to bring in torrents of visitors, while also ensuring prominent rank in search results.

6 Search engine optimization is not merely an exercise of shuffling keyword phrases. The content has to make sense to readers. In other words, ensure that your content passes usability test.

7 Apart from keyword-enriched content, there are more factors responsible for achieving top rank, specially building quality links that point to your website. To search engines, incoming links are like ‘votes’ in favor of your website. A good quality link carries considerable weight in the eyes of search engines.

8 Finally, lest one forgets, optimizing for search engines is only one part of the game. The other equally important necessity is to retain and satisfy your visitors.

Summing up – the aging factor

In Bengali, my mother tongue, there is a saying, which when roughly translated, means ‘seasoned paddy-grains make more rice’. In SEO parlance, nothing beats if you are at it for years. Search engines love the aging factor. Create good content. Allow it to settle. Revisit it to update occasionally. Repeat the cycle.

In other words, search engine optimization is all about letting it known that your website is a treasure-hub of great relevant content that only gets better as time passes.